Highway One O One enjoyed a good first season over fences last term that included two excellent placed efforts at the Prestbury Park venue.
A 25-1 chance with the sponsors, he warmed up for his big assignment with an encouraging second in a handicap hurdle at Fontwell last month.
“Highway One O One definitely goes for the BetVictor Gold Cup, provided nothing goes wrong between now and then,” said Gordon.
“We know he handles the track well, having run a couple of solid races there last season, and it looks like he will have a lovely racing weight too.
“We thought about him starting him off at Chepstow, but myself and the owner (Anthony Ward-Thomas) were due to go to the Czech Republic that weekend to watch the Velka Pardubice, so we decided to run a week earlier at Fontwell.
“I thought he ran a lovely race there and that should set us up nicely for Cheltenham a week on Saturday.”
Aso has been handed top-weight of 11st 12lb in the BetVictor, which attracted 42 entries.
Articulum (10st 7lb) is one of three Irish-trained entries.
“He is rated 148 over fences in Ireland, so I suppose 149 in England is OK. I would expect him to run up to his mark and if he could run a bit beyond it, he should be there or thereabouts – I think he can improve a bit.
“He has mainly run over two miles over fences, but he has won a couple of bumpers over two miles and three furlongs, as well as a point-to-point over three miles. I don’t see the trip being a problem to be honest.
“I would like the ground to be on the easy side. I don’t think the ground could be too soft for him.”
The Unibet Greatwood Hurdle is the feature race at Cheltenham on November 17.
The weights for this £100,000 contest are headed by Dr Richard Newland’s Le Patriote on 11st 12lb, while the 10-1 joint-favourites with the sponsors are Tom Lacey’s Sebastopol on 10st 9lb and Nicky Henderson’s Fusil Raffles on 11st 10lb.
O’Brien said: “The Greatwood is the plan. He has been put up 10lb for winning last time, but he deserved that.
“He did the job well last time. We could have gone for other races first time out, but that conditional jockeys’ race was always going to be his first aim.
“It was a good performance from him and the rain came in time on the day. We’re hopeful of a big display again in the Greatwood.”