10bet was launched back in 2003 and is owned by Water Tree Limited, which means the bookie has more than two decades of experience in the betting business. In that time, 10bet has gradually developed into one of the UK’s best betting brands, offering competitive odds and increasingly generous bonuses.
The latest of these is a huge welcome offer worth up to £50 back as a free bet if your horse finishes second in selected Cheltenham Festival races. All you need to do is deposit at least £10, and 10bet will match the value of that bet as free bets if your horse finishes second.
In this review, we’ll explain how the offer works in more detail before delving into everything else that 10bet has to offer.
10bet Sign-Up Offer Explained
The 10bet sign up offer is 100% Up To £50 On First Deposit
The welcome promotion offers all new bettors 100% Up To £50 On First Deposit. AD 18+ New players. Choose bonus at signup. Wager bonus 10x. Any withdrawals void bonus. Valid 30 days. Deposit used 1st. Odds, bet & payment limits.T&Cs apply
10bet Sign Up Offer Terms and Conditions
The 10bet sign up offer, much like competing sportsbook promotions, is offered with strict terms and conditions that bettors must abide by.
- Any initial deposits made via Skrill or Neteller will not qualify for the welcome offer.
- The bonus code must be entered when making a qualifying deposit.
- The offer cannot be used in conjunction with any other promotion unless stated otherwise.
There are wagering requirements on the 10bet sign up bonus. The bonus has to be wagered 10 times before anything can be withdrawn, and the bonus is valid for 30 days from the point it is credited. Your deposit is used first, so the bonus only comes into play once the cash balance is gone.
The clause that costs people most is the withdrawal rule: any withdrawal made before the wagering is complete voids whatever bonus is left. Odds, bet and payment limits also apply, so check the market you intend to use counts towards the requirement before you start.
10bet Bonus Codes
10bet does not publish a bonus code for the sports welcome offer. You select the Sports Welcome Bonus during registration instead — 10bet’s own instruction is simply to register and choose the Sports Welcome Bonus, then make your first deposit. Pick the bonus at that point, because it cannot be applied retrospectively once the deposit has gone through.
Step By Step Guide on How to claim the 10Bet Welcome Offer
Claiming the 10bet new customer offer is straightforward. Simply follow the steps below and the 10bet sign up offer is yours.
- Click the ‘Claim Offer’ link to be taken to the 10bet landing page;
- Clicked “Join Now” to begin the sign up process;
- Enter your gender, full name, date of birth and email address;
- Enter your telephone number and UK postal address;
- Create a unique username and password and click ‘Register’;



Once you have registered for a 10bet betting account, you will need to verify your identity and address. Listed below are a few of the documents you can do in order to complete the verification process:
- Proof of identity (I used a photo of my passport);
- Proof of address issued in the past 6 months (I used a photo of my council tax bill);
- Copy of your debit card (middle digits hidden)
Next, head to the cashier to make the qualifying deposit required to claim the welcome bonus. Here’s how:
- Head to the 10bet cashier and select “Deposit”;
- Select the Sports Welcome Bonus when 10bet prompts you to choose a bonus;
- Choose your deposit method (I picked a debit card. Be sure to avoid Skrill or Neteller);
The bonus funds are immediately available to use and can be found in the Sports Bonus Account.
Where We’d Use the 10bet Sign-Up Offer This Month
This is a deposit match rather than a bet-and-get, and that changes how you use it completely. There is no qualifying bet to place and no free bet to spend — you deposit, 10bet matches it, and the bonus then has to be turned over ten times inside 30 days before any of it becomes withdrawable. Your own cash is spent first, so the bonus does not even start working until the deposit is gone. Fund with a debit card: Skrill and Neteller deposits do not qualify.
The practical consequence is that this offer rewards a spread of ordinary-sized bets across the month, not one big play. A £50 deposit takes the full £50 bonus, and £500 of turnover is what stands between you and withdrawing it — so the fortnight’s football and racing calendar matters more here than any single fixture. And do not withdraw mid-way: any withdrawal before the wagering is finished voids whatever bonus is left.
Our 10bet Bets to Consider This Fortnight
We would build the turnover round 10bet’s own promotions, because they pay you for the volume you have to generate anyway.
- A Bet Builder on Liverpool against Nottingham Forest at Anfield on Saturday 29 August, using one of the 25% Bet Builder tokens. The token needs two legs or more and 3/1 overall, which a multi-leg build on that fixture reaches without straining.
- Manchester United against Ipswich Town at Old Trafford on Sunday 30 August and Aston Villa against Arsenal at Villa Park on Monday 31 August as a double. Doubles do not attract the acca boost on football, but two matches across two days is a straightforward way to move turnover without stacking risk into one slip.
- An each-way single on the Ripon Bank Holiday card on Monday 31 August, with one of the two Perfect 10 racing tokens applied. Check 10bet’s extra place races for that meeting first — the two stack in your favour when the field is big enough.
One warning on the acca boost. It looks like the obvious way to clear wagering quickly, but the percentages only get interesting at five folds and above, and a losing acca contributes turnover without returning anything. The Bet Builder and Perfect 10 tokens are the better value because they pay on a bet you would have placed anyway.
10bet’s Reputation and History
The 10bet sportsbook and casino was founded back in 2003 and is owned by Water Tree Limited and operated by Blue Star Planet Limited. The Great Britain Gambling Commission regulates and licenses all betting services at 10bet with Licence Number 43173.
The brand’s reputation is good overall with many great reviews around the web. The majority of real customers believe that the sportsbook offers good promotions, great odds and a pleasant overall service.
There are, however, a handful of customers that would not recommend the bookie. The common theme for these reviews surrounds the terms, conditions and wagering requirements of the welcome bonus. To prevent confusion or disappointment, all new bettors should familiarise themselves with the small print before opening a new player account.
10bet Pros
There’s plenty of good talking points about 10bet. We’ve listed some of our favourite features of the betting site below:
- Great welcome offer and existing customer promotions
- Plenty of deposit and withdrawal methods
- Mobile app available on both Apple and Android devices
- Huge range of betting markets
10bet Cons
There are very few downsides to watering with 10bet. We’ve listed the criticisms of the betting site below:
- Low maximum payout (£100,000)
- Minimal classic casino games
10bet Deposit & Withdrawal Methods
There are a number of deposit and withdrawal methods available with 10bet and we list all the information you need to know.
| Deposit Method | Minimum Deposit | Maximum Deposit | Processing time |
| Debit Card | £10 | £10,000 | Instant |
| PayPal | £10 | £10,000 | Instant |
| Neteller | £10 | £10,000 | Instant |
| Skrill | £10 | £10,000 | Instant |
| Skrill 1-Tap | £10 | £10,000 | Instant |
| Paysafecard | £10 | £2,000 | Instant |
| Trustly | £10 | £10,000 | Instant |
| Apple Pay | £10 | £10,000 | Instant |
10bet Withdrawal Methods
| Withdrawal Method | Minimum Withdrawal | Maximum Withdrawal | Processing time |
|---|---|---|---|
| Debit Card | £5 | £35,000 | 1-2 days |
| PayPal | £5 | £50,000 | 1-2 days |
| Neteller | £5 | £50,000 | 1-2 days |
| Skrill | £5 | £50,000 | 1-2 days |
| Trustly | £5 | £50,000 | 1-2 days |
| Fast bank transfer | £5 | £50,000 | 1-3 days |
| Paysafecard | £5 | £4,000 | 1-2 days |
10bet Sign Up Offers vs Competitors
10bet’s sign up offer of 100% welcome bonus of up to £50 is different to what most betting sites have on offer, so let’s take a look at some of the alternative welcome offers from competitors.
| Sportsbook | Sign Up Offer | Bonus Expiry |
| 10bet | 100% Up To £50 Welcome Bonus | 30 days |
| BetMGM | Bet £10 Get £40 in Free Bets | 7 days |
| bet365 | Bet £10 Get £30 in Free Bets | 7 days |
| Kwiff | Bet £10 Get £40 In Free Bets | 7 days |
| Sky Bet | Bet 5p Get £30 In Free Bets | 30 days |
| Paddy Power | Bet £5 Get £40 In Free Bets | 30 days |
| Betfair | Bet £10 Get £50 In Free Bets | 30 days |
| BoyleSports | Bet £10 Get £40 + Money Back If 2nd To SP Fav | 7 days |
10bet vs Other Bookmakers
Comparing 10bet to other bookmakers the site holds its own well. Odds are comparable, there are quality ongoing promotions and there is a wide range of betting markets.
The site does, however, not yet appear to offer live streaming for popular events. This is the only major downside compared to the big-name bookies.
10bet Existing Customer Offers & Regular Promotions
10bet runs an unusually busy promotions page for a mid-size book, and most of it works through Odds Boost tokens that you have to opt in to collect. The bulk of the current set runs to the end of August, so it is worth claiming the tokens early in the month rather than late. 10bet holds UK Gambling Commission licence number 43173.
Up to 100% boost on winning Accas
Available year-round is 10bet’s acca boost – a neat promo offering a percentage bonus for all multiple bets placed.
Accumulators of three selections or more qualify on any sport, and on horse racing and greyhounds singles and doubles count too. Winning bets receive a cash boost of up to 100%, capped at £1,000, with the boost percentage scaling by the number of legs:
| Acca type | Cash boost |
| Trebles | 5% cash boost |
| 4-folds | 10% cash boost |
| 5-folds | 15% cash boost |
| 6-folds | 20% cash boost |
| 7-folds | 20% cash boost |
| 8-folds | 30% cash boost |
| 9-folds | 30% cash boost |
| 10-folds | 40% cash boost |
| 11-folds | 40% cash boost |
| 12-folds | 50% cash boost |
| 13-folds | 60% cash boost |
| 14-folds | 70% cash boost |
| 15-folds | 100% cash boost |
| 16-folds+ | 100% cash boost |
Note: Cashed-out or free bets will not qualify for the acca promotion.
Enhanced odds and price boosts
The standard odds are great at 10bet, but the site also offers a range of enhanced odds and price boosts that they refer to as “woohoo odds”.
10bet itself claims that “In a way, we’re the only UK betting app that skipped enhanced odds and went straight to enhanced-enhanced odds.” It’s a big claim, but one that it backs up with great boosts that bettors can look out for each day.
Football early payout
10bet will pay you out as a winner if your football selection goes two goals ahead in a game. So if your selection goes 2-0 up, or 3-1, and then ends up drawing or losing, 10bet still settles it as a win. It covers pre-match bets on the standard Full Time Result market only, so in-play prices and other markets are outside it, and the same concession runs on the NBA at a 20-point lead.
Bet £75, Get a £10 Free Bet — Up to 10 Times
The biggest of the current promotions by volume. Opt in, then every £75 you stake on sport returns a £10 free bet, repeatable up to ten times for £100 in free bets across the month. Odds and stake limits apply, and it runs to 23:59 on 31 August.
25% Bet Builder Winnings Boost
Opt in to receive two Odds Boost tokens, then add a football Bet Builder of two legs or more to the betslip and apply a token for an extra 25% on the winnings. The boost is capped at £100 per token and the minimum odds are 3/1, so it wants a genuine multi-leg build rather than two short favourites. Runs to 31 August.
Perfect 10 Racing Boost
Two Odds Boost tokens a month, each worth a 10% boost on the winnings from any horse racing bet, to a £20 maximum stake per token. Opt-in required. It is the least restrictive of the boosts — no minimum number of selections and no market restriction within racing — which makes it the one to save for a bet you fancy rather than spend on filler. Runs to 31 August.
Tennis Bet Boost
Two Odds Boost tokens for a 10% winnings boost on tennis, minimum odds 1.50 (1/2), maximum stake £20 per token and no minimum number of selections. Opt-in required, and this one closes earlier than the rest at 23:59 on 24 August.
Money Back 2nd on Selected Races
Bet £1 or more on a selected race and if your horse finishes second you get the stake back as a free bet, to a £10 maximum. 10bet nominates the races daily rather than applying it across the card, so check which race carries it before you bet. Minimum odds and bet exclusions apply.
Extra Place Races
10bet pays an additional place on selected races each day, marked with an extra places icon on the racecard. It applies to each-way bets, singles and multiples, and minimum runner rules apply, so the qualifying field size decides whether the extra place actually pays.
App Free Bet
Opt in, stake £10 on sport through the 10bet app rather than the website, and get a £10 free bet in return. The free bet runs for seven days from crediting, and odds and bet limits apply.
10bet Mobile App Features
The 10bet mobile app, featuring both sports betting and casino games is available for download on both Apple and Android devices.
Usability is fantastic with the app and with super-quick loading times, it’s easier than ever to place bets, play casino games and withdraw funds. A top markets widget helps locate the best and most popular bets whilst a sports filter and recent searches help bettors find tailored results.
The app also featured Live Match Tracker 3.0, by Betradar. The widget helps bettors visualise the action in real time – putting them in the best seat in the house. The top Sports Data API offers quick odds updates for an unrivalled in-play experience.
Sports You Can Bet On At 10bet
There are a whole host of sports you can bet on at 10bet and we list all of them here:
- American Football
- Australian Rules Football
- Baseball
- Basketball
- Boxing
- Cricket
- Cycling
- Darts
- eSports
- Football
- Futsal
- Gaelic Games
- Golf
- Greyhounds
- Handball
- Horse Racing
- Ice Hockey
- MMA
- Motor Sport
- Rugby League
- Rugby Union
- Snooker
- Table Tennis
- Tennis
- Volleyball
- Winter Sports
10bet Betting Markets
There is a huge range of betting markets available at 10bet with the sportsbook categorising bet types in the main menu by sports.
Football, horse racing, tennis, basketball and cricket are highlighted by default in the main menu. Below this, sports are sorted alphabetically, starting with American Football and finishing with Winter Sports.
Each sport is broken down into suitable categories to make navigating the markets as easy as possible. For example, basketball is broken down into competitions, matches and outrights. Each of these sections is categorised further (into Leagues and upcoming matches) in a highly organised structure.
10bet Sports Betting Features
10bet boasts several sports betting features, giving bettors additional tools when controlling their bets.
Cash-out
Cash-out is a common betting feature in the industry and one that’s also offered at 10bet. Applicable bets can be cashed out early, before the end of the game/match/event at the discretion of the bettor.
Live betting
Watching the action and fancy placing a bet live? The 10bet live betting section allows bettors to place wagers as the action unfolds. Use the Live Bets tab to browse ongoing events and place your wager.
10bet Live In-Play Betting
In-play betting has long been a must-have feature offered by the best betting sites, but 10bet takes this to the next level.
Powered by Betradar, the Live Match Tracker 3.0 offers real-time updates as games are played. A state-of-the-art Sports Data API ensures the in-play odds are always updated quickly. Bettors can react to the game in real time, placing and cashing out wagers to add an unrivalled level of control.
10bet Casino
There’s more to 10bet than the sports betting markets. Bettors can head to the casino between events to try their luck on the digital slots and live casino games.
Premium slots, including Berry Bonanza and Diamond Rise, are complimented with Megaways titles including Big Bass Bonanza and Floating Dragon. Live casino games include table classics like roulette, blackjack and casino hold ’em poker. But there’s also a collection of gameshow-style titles including Who Wants to be a Millionaire Live Roulette and Jumanji: The Bonus Level.
A range of promotions, including monthly prize pools, dynamic cash bonuses and casino welcome offers are all available. Find these under the promotions tab at 10bet.
10bet Horse Racing

Horse racing is one of the biggest pulls for bettors at 10bet with a great selection of UK, Irish and International events.
Bettors can view the daily horse racing highlights by selecting the sport from the main menu. A highlight reel details the most popular races of the day. An overview of the full day’s races can be found below the highlight reel.
Bettors can navigate this to find any specific races or leisurely browse the upcoming events. The main menu is divided into the highlights, meetings, today’s races and tomorrow’s races to ease the navigation process.
Extra place payouts are available on selected 10bet races. Simply place a wager on any of these races to automatically qualify.
Customer Service
10bet offers 24/7 customer support with a trio of contact options:
- Email: [email protected]
- Phone: 0800-520-0079 (UK), +353 14-372-476 (Ireland)
- Live chat: Available to logged-in bettors
The sports betting site also boasts a thorough help centre. Bettors can navigate this to find help and information about payments, accounts, betting and bet types, promotions, etc.
Responsible Gambling
10bet is committed to and encourages responsible gambling. The following tools and services are available to all bettors:
- Deposit limits – Choose a maximum amount to deposit (daily, weekly and monthly).
- Reality check – Choose a time period (30 or 60 minutes) that triggers a pop-up message with log-out and check betting history options.
- Time-out – Choose to take a break from gambling at 10bet for any period of up to six weeks (24 hours, 1 week, 1 month or 6 weeks).
- Self-exclusion – Choose to stop gambling with 10bet entirely for a minimum of six months ( 6 months, 1 year, 2 years, 5 years, etc.).
- Account closure – Choose to close the 10bet account by contacting customer support.
- GAMSTOP – Choose to stop gambling online entirely with the free-to-use GAMSTOP service.
Alternative responsible gambling services that bettors can use include GambleAware, Gamblers Anonymous and GamCare.
Our Expert’s Take
Want to know the overall verdict? Check our betting expert team’s takeaway below:
“The 10bet platform feels familiar. Remember using the iPhone the first time, how everything fit works so intuitively? That’s how the desktop and the mobile app feel. They’re so easy to use and it’s so easy to find exactly what you’re looking for. But it doesn’t just look and feel good – it’s a quality sportsbook. The odds are great, there’s a proper welcome offer and the market selection is fantastic. It’s a fantastic bookie.” – Tom Aldridge – betting expert
“The £50 welcome bonus is a real treat and – if you’re happy with the wagering requirements – makes for a great first impression at bet10. I particularly like the acca bonus and for those bigger, riskier bets, it’s nice to know that there’s the chance of an inflated cash payout.” – Andrew Francis – betting expert
FAQ’s
Is 10bet & Trustworthy Legit?
10bet is a legit, trustworthy sportsbook operating with good legal standing in the UK. The Great Britain Gambling Commission regulates and licenses all betting services at 10bet with Licence Number 43173.
Who owns 10bet?
10bet is owned by Water Tree Limited and operated by Blue Star Planet Limited.
Where is 10bet based?
10bet is based, similar to many other major sports betting sites, in Malta.
What verification documents are required by 10bet?
The Know Your Customer (KYC) verification follows similar practices as most other UK betting sites. To verify your identity, bet10 requires all members to supply the following:
Proof of identity (passport, ID card, driving license, etc.)
Proof of address issued in the past 6 months (Council tax/utility bill, bank statement, etc.)
Copy of your debit card (middle digits hidden)
All supplied documents must be untouched, unedited and high-quality copies/images. This must be completed before claiming the 10bet joining offer.
What is the 10bet maximum payout?
The maximum payout at 10bet is £100,000, a low sum compared to long-established bookmakers. This is, however, unlikely to affect the majority of bettors.
How secure is the 10bet betting app?
The 10bet betting app uses state-of-the-art, 128-bit SSL digital encryption – the same technology used by banks and credit card companies – to ensure all financial transactions remain safe, secure and private.
10bet is a legit, trustworthy sportsbook operating with good legal standing in the UK. The Great Britain Gambling Commission regulates and licenses all betting services at 10bet with Licence Number 43173.
10bet is owned by Water Tree Limited and operated by Blue Star Planet Limited.
10bet is based, similar to many other major sports betting sites, in Malta.
The Know Your Customer (KYC) verification follows similar practices as most other UK betting sites. To verify your identity, bet10 requires all members to supply the following:
Proof of identity (passport, ID card, driving license, etc.)
Proof of address issued in the past 6 months (Council tax/utility bill, bank statement, etc.)
Copy of your debit card (middle digits hidden)
All supplied documents must be untouched, unedited and high-quality copies/images. This must be completed before claiming the 10bet joining offer.
The maximum payout at 10bet is £100,000, a low sum compared to long-established bookmakers. This is, however, unlikely to affect the majority of bettors.
The 10bet betting app uses state-of-the-art, 128-bit SSL digital encryption – the same technology used by banks and credit card companies – to ensure all financial transactions remain safe, secure and private.
