Best Betting Sites UK: Top New Online Sports Bookmakers 2025

BetMGM is one of the new betting brands and provides everything you need when signing up to a new betting site. A fabulous sign-up deal is available of Bet £10 Get £40 In Free Bets, while there’s fabulous price boosts available on horse racing and football and much more.

Sky Bet is an iconic betting brand that is one of the most popular on the market. With a Bet 5p, Get £40 In Free Bets new customer offer, it provides one of the most attractive sign-up deals, while their product offers terrific money back specials, price boosts and enhanced places on horse racing.

A betting behemoth, bet365 is the standard setter amongst bookmakers and their Bet £10, Get £50 In Free Bets has been a staple of the Stoke-based firm. With excellent promotions like Best Odds Guaranteed, Acca Boosts, Price Boosts and much more, bet365 is one of the finest betting brands out there.

Midnite’s new customer offer of Bet £10, Get £20 In Free Bets + 50 Casino Spins attracts not just the sports betting punter, but also the casino lover. With live streaming, cash out and bet builders available they are entitled to be regarded as one of the best on the market.

A heavyweight in the industry, Paddy Power are a real household name and their current welcome offer of Bet £5, Get £30 In Free Bets is excellent. With a mammoth social media following, Paddy Power offers free bet clubs, price boosts, free bet builders and free bets on the Cheltenham Festival.

Boylesports are one of the premier Irish-based betting brands and they have a sign up deal for new customers of Bet £10, Get £30 In Free Bets + £10 Casino Bonus. They have some terrific accumulator bonuses available, which is ideal for those football bettors, whilst they have a superb horse racing promotion where they give money back on selections that finish second to SP favourite.

Tote is a name synonymous with pool betting, but now the Tote Sportsbook provides another area for punters and they have a new customer deal of Bet £10, Get £40 In Bonuses. Home of the Placepot and Jackpot, the Tote is a key betting provider in the horse racing industry.

CopyBet have one of the most generous new customer offers on the market with a fabulous Bet £10, Get £50 In Free Bets deal available. Providing markets on a whole number of sports, they are fast becoming one of the leading betting brands for horse racing with best odds guaranteed available.

Betano have a superb new customer offer of Bet £5, Get £30 In Bonuses and they are continuing to make waves in the betting industry. Recently appearing in the UK market, Betano now sponsor Premier League side Aston Villa and continues to enhance their product online.

Parimatch hasa stand out new customer offer of Bet £10 Get Up To £60 In Free Bets. Official betting partners of Leicester City and Nottingham Forest they unsurprisingly have a strong batch of markets for the Premier League.

NetBet’s new welcome offer of Bet £10, Get £20 In Free Bets is a solid promotion and they are a betting brand with plenty available to punters. With excellent bet builder tools available on football, 10Bet also have competitive markets on a number of sports, so has plenty to offer.

Part of the easy group, easyBet have a new sign up deal of Bet £20, Get £20 In Free Bets, and while they are relatively new they appear to provide some competitive exchange markets. Being an exchange they have less competition, but they may not have the markets a sportsbook can provide.

Home of the ‘Bonus King’, Betfred are one of the longest-serving names in the industry and have one of the best sign-ups with Bet £10, Get £50 In Free Bets available. Popular amongst horse racing punters with their Treble The Odds on one winner in a Lucky 15, they have also attracted attention with their price boosts and turbo boosts.

A Welsh firm that currently doesn’t have a new customer offer, DragonBet are continuing to grow and are looking for those punters that like placing notable bets. With some decent markets available in horse racing, DragonBet sponsor a number of race meetings and are looking to build their brand.

There is character in Casumo’s brand, and up to £25 to claim back as free bets on your early losses. For those who are attracted by a site which catches the eye, Casumo will appeal.

PricedUp gives out £50 in free bets for those that place £20 as a qualifying bet and they are renowned on social media for providing horse racing boosts. Still a new betting brand, PricedUp offer competitive markets on a number of sports, but their horse racing product is one that could lighten up the Cheltenham Festival.

Highbet offers boosted odds on some of the leading Premier League matches, so there’s value to be had there. With a £20 free bet available on signing up having placed a £10 bet, you can use that free bet on a number of sports, so check out what offers they have to offer on site.

There’s no current welcome offer with 7Bet, but they do have plenty of positives with the price boosts available on the site being one of them. Also providing live streaming on their platform, 7Bet also have a cash out facility and casino section.

Lottoland have a sports section that provides a number of different markets. WIth a new customer offer of Bet £10, Get A £20 Free Bet, Lottoland have a competitive promotion, but they do have limited markets in certain areas including on UK & Irish horse racing.

Matchbook have a sportsbook and betting exchange available, but their new customer offer is Bet £30, Get £30 On Horse Racing Free Bets. With a strong link to horse racing, Matchbook also offer various other sporting betting markets, but with the exchange they have a strong affiliation with the equine industry.

The first bookmaker to make themselves a mobile only platform, SBK are completely unique in this respect. £40 in free bets is a significant early reward, while their partnership with Smarkets ensures unique odds which sometimes mean you are getting better value than anywhere else.

With a unique new customer deal of Up to £100 Winnings Boost on your first Lucky 15, AK Bets show they are one for horse racing punters. They have markets available on an array of sports and are brand blossoming, but they are a firm that say they have big limits, so certainly one to watch.

Formerly known as Victor Chandler, the founder of the bookmaker, BetVictor is the online home of a reputable and longstanding brand. Another site which guarantees £40 in free bets for new customers, they have an affiliation with horse racing sponsorship.

Betfair have a sportsbook and a betting exchange at their disposal, so they can provide bettors with a real platform for betting. The current sportsbook’s new customer offer is Bet £10, Get £50 In Free Bet Builders, so it’s an ideal start for those that like betting on football. With price boosts, enhanced places on horse racing, Betfair is one of the giants of the betting world.

There is no sign up offer for new customers with Gentleman Jim, but they pronounce that they offer Big Odds and High Limits. An ideal platform for those potentially big bettors, Gentleman Jim continues to grow and is attractive to horse racing punters.

Run in association with the iconic radio station, TalkSPORT Bet have the new customer offer of Bet £10, Get £30 In Free Bets. The initial bet must be placed on horse racing, but the six £5 free bets are available to use on different markets. Providing lots of different sports betting markets, TalkSPORT Bet will look to continue to grow their status.

BetGoodwin has a welcome offer of 50% Back As A Free Bet On First Day Losses Up To £50, so it’s not necessarily the best site for those wanting free bets. However, they offer best odds guaranteed on horse racing, which is a huge positive, and they have some competitive markets available for punters.

With a sign up deal of Bet £10, Get £30 In Free Bets, LiveScoreBet have a solid new customer promotion.They offer some excellent price boosts on their site, while they also have some attractive horse racing promotions, so ideal for those that want a bet at the Cheltenham Festival.

BetUK are regular sponsors of horse racing in the UK and they currently have a new welcome offer of Bet £10, Get £30 in free bets. With best odds guaranteed, live streaming and cash out available, BetUK offer a fabulous service to their customers.

Bresbet have a sign up deal for new customers of Get 50% Back On First Day Losses Up To £40. Regular sponsors of horse racing, Bresbet have some eye-catching horse racing markets, whilst offering competitive betting areas for plenty of other sports.With a casino section as well, Bresbet ticks many boxes for punters.

Virgin is well known in a number of industries and the Virgin Bet side of the business is an extremely popular one with a new customer offer of Bet £10, Get £20 In Free Bets available. With an excellent free bet club and a daily free game to play, Virgin offers some excellent promotions for existing customers.

Big on fantasy games, Fanteam have a new welcome offer of Bet £10, Get £20 In Bonuses. Not only are some of the free bets available in the shape of sport credit, but you also get some bonuses to use on the fantasy games,so it’s a different offer to most betting sites.

A brand that prides themselves on exclusivity, Fitzdares is now welcoming new customers with a sign-up deal of Bet £50, Get £25 + 10 Free Spins. With a solid online platform, they offer some excellent promotions that are available to use on horse racing, football and tennis.

Betrino has a new customer offer of Bet £25, Get £50 In Free Bets, so it’s one of the more generous betting sites in terms of free bets given. With plenty to offer on site they have various sports betting markets available for bettors to enjoy.

bwin offers new customers £20 in free bets if their first bet loses, but these do not involve horse racing. With a casino section, mobile app and live streaming, bwin does have a whole host of decent elements to its product.

Coral are one of the heavyweights of the betting industry and with millions of customers they are one of the most popular brands out there. Their current new customer offer is Bet £5 on horse racing, Get £20 in Free Bets, which can be used on a number of sports. With the Coral Racing Club, Racing Super Series and Football Super Series they have some fabulous free elements you can get involved in.