Best Odds Guaranteed Bookmakers – Times, Limits and Offers
Top Bookmakers Offering Best Odds Guaranteed
While many top bookmakers offer Best Odds Guaranteed, the terms and conditions of the offer can vary between operators. Here is a comprehensive list of the top sites and their BOG details.
| Bookmaker | Best Odds Guaranteed | Time Available From | Applies to Multiples? | Maximum Benefit |
| BetGoodwin | Yes | 9:00 am | Yes | £1,000k |
| bet365 | Yes | 8:00 am | Yes | No limit |
| Copybet | Yes | n/a | Yes | n/a |
| BetMGM | Yes | 11:00 am | Yes | £10,000 |
| SkyBet | Yes | 9:00 am | Yes | £50,000 |
| Betway | Yes | 9:00 am | Yes | £25,000 |
| BetUK | Yes | 11:00 am | Yes | £10,000 |
| Betfred | Yes | 8:00am | Yes | £1,000,000 |
| Virgin Bet | Yes | 10:00 am | Yes | £50,000 |
| Unibet | Yes | 8:00 am | Yes | £25,000 |
| Ladbrokes | Yes | 8:00 am | Yes | £2,500 |
| Boylesports | Yes | 8:00 am | Yes | £50,000 |
| Star Sports | Yes | 9:00 am | Yes | £1,000 |
| QuinnBet | Yes | 10:00 am | Yes | £150 |
| Grosvenor Bet | Yes | 9:00 am | Yes | £25,000 |
Best Odds Guaranteed Bookies
Following on from our handy quick reference chart to the best odds guaranteed bookies, next, we look at each of the online operators in a little closer detail.
1. BetGoodwin Best Odds Guaranteed
BetGoodwin offers BOG across all UK and Irish horse and greyhound racing. This is active from 9:00 am on the race day, with Ante Post, Specials and International Racing excluded. They also run other top racing promos like Runner-Up specials and Falling At The Last insurance. The maximum benefit on a winning bet including BOG is £1,000.
2. Bet365 Best Odds Guaranteed
Bet365 has an extensive suite of racing promotions, including Best Odds Guaranteed from 8:00 am on the race day. They allow the BOG feature to run even when a Bet Boost has been applied and it’s available on singles, doubles, lucky 15s, accumulators and much more. They also have no limit on the amount that can be won when BOG is involved and they offer a terrific betting experience when using their betting apps.
3. CopyBet Best Odds Guaranteed
The CopyBet BOG feature runs on all UK and Ireland racing only and applies to early and board prices and single and multiple bets. Best Odds Guaranteed on CopyBet can be applied to singles and multiples and its horse racing product is the most popular to use BOG on.
4. BetMGM Best Odds Guaranteed
BetMGM is one of the newer bookies on this list, and along with BOG on all UK and Irish racing, it has other good racing products, including daily and weekend horse racing boosts. Best Odds Guaranteed are available from 11am with BetMGM and they have a maximum benefit of £10,000 to be won additionally through using Best Odds Guaranteed.
5. Sky Bet Best Odds Guaranteed
Sky Bet kicks off their BOG from 9:00 am on the day of the race. It runs on UK and Irish racing, excluding Money Back as Cash and Extra Place Races. There is good racing streaming, and Sky Bet has a RequestABet service and Tote. With a maximum benefit of £50,000, Sky Bet are one of the most generous bookmakers when coming to BOG limits and offer good customer loyalty with the Sky Bet Club.
6. Betway Best Odds Guaranteed
Best Odds Guaranteed at Betway runs on all United Kingdom and Irish horse racing bets placed from 9:00 am on the day of the race. Each-way bets are included, and BOG races can also be streamed. A minimum £1 stake (50p each-way) for a qualifying BOG at Betway. Incorporating multiples, Betway currently have a £25,000 maximum limit on winnings using BOG.
7. BetUK Best Odds Guaranteed
BetUK runs Best Odds Guaranteed on UK & Ireland racing from 11:00 am daily. Live streaming is available, plus insights from Timeform. BetUK also runs Each-Way Plus racing, extending places on selected races. BetUK has a maximum benefit of £10,000 when making the most of BOG.
8. Betfred Best Odds Guaranteed
Betfred offers Best Odds Guaranteed on all UK & Irish horse racing from 8:00am daily. Offering it on a whole host of multiples including doubles and trebles, however, Lucky 15s, Lucky 31s and Lucky 63s are not included. Betfred have a maximum of £1,000,000 limit available to win on horse racing.
9. Virgin Bet Best Odds Guaranteed
Virgin Bet offer Best Odds Guranteed on all UK & Irish horse racing and the promotion is available from 10am on the day of the race. You will not get Best Odds Guaranteed for in-running races or ante-post bets. However, they do have an eye-catching maximum win limit of £50,000 on bets including Best Odds Guaranteed.
10. Unibet Best Odds Guaranteed
Unibet has BOG on UK & Irisih horse racing every day. It applies to single and multiple bets from 8:00 am onwards. Unibet also runs extra places on select races, allowing winnings to multiply through daily racing boost and acca boost features. It holds a maximum limit of £25,000 when using Best Odds Guaranteed.
11. Ladbrokes Best Odds Guaranteed
Running on all UK & Irish racing is the Ladbrokes Best Odds Guaranteed offer. The concession includes Early Price Board Prices, singles, and multiples. It starts at 8:00 am on the day of the race and is part of a good suite of racing features, including extra places, live-streaming and a In Play Betting racing option. Ladbrokes have a maximum win limit of £2.500 involving BOG.
12. BoyleSports Best Odds Guaranteed
All UK and Irish horse racing is covered by the BoyleSports BOG offer, which runs from 8:00 am. They are a top bookmaker for racing, which includes live streaming, Money Back If 2nd To SP and extra place offers. There’s an eye-catching maximum win limit of £50,000.
13. Star Sports Best Odds Guaranteed
Another of the frontrunners for Best Odds Guaranteed on all UK & Irish racing and Greyhounds is Star Sports, but BOG is not allowed to be used on specials markets, enhanced win only markets or each way extra races. They make the feature available from 9:00 am and they have a current maximum limit of £1,000.
14. QuinnBet Best Odds Guaranteed
QuinnBet is another bookmaker that offers Best Odds Guaranteed and it’s available on all UK & Irish horse racing from 10am on the day of the race. It doesn’t apply to ante-post betting or specials and there’s a maximum win limit of £150 involving BOG, but the promotion is still available to customers
15. Grosvenor Best Odds Guaranteed
Grosvenor has Best Odds Guaranteed on all UK and Irish racing, including US racing. This is available from 9:00 am and applies to win, each way and multis. They also boast free racing streams and Cash Back if 2nd to the SP Favourite. The maximum win limit for Grosvenor is £25,000.
Best Odds Guaranteed Explained
Best Odds Guaranteed eliminates the worry of missing out on a bigger Starting Price (SP). If the SP of a winning horse is larger than the odds at which the original bet was struck, then the bookmaker pays out at the SP quote.
In the reverse scenario, if the original odds on a winning selection are bigger than the SP, the payout is at the odds that the bet was struck at. When placing a bet on a horse race with a bookmaker that offers best odds guaranteed then there should be a BOG symbol denoting that BOG will be paid. Each bookmaker will have a different time as to when they offer BOG, so make sure you place the bet when BOG is available. They also have a maximum payout for each bet placed with best odds guaranteed, so make sure to check what the limit is before placing a bet.
Let’s walk through a couple of Best Odds Guaranteed horse racing scenarios.
Scenario 1.
You place a £10 bet on Galopin Des Champs to win the Cheltenham Gold Cup at 2/1 with a Best Odds Guaranteed bookmaker. At the start of the race, Galopin Des Champs is sent off at 3/1 and duly wins. With Best Odds Guaranteed applied to the bet then your bet will be settled at £10 at 3/1 and thus giving you a £40 return.
Scenario 2.
You place a £10 bet on State Man to win the Champion Hurdle 9/2 with a Best Odds Guaranteed bookmaker. At the off, State Man is sent off at 3/1 and wins the race. Because you took the 9/2 earlier and the starting price is 3/1 you will get paid out at 9/2, so will get £55 return for your £10 bet rather than £40 if you had SP only.
Remember that horse prices can go either way as they do have variable odds depending on the online betting platform and provider you are using.
How does BOG help punters?
The importance of Best Odds Guaranteed is high, and one of the key elements of that is convenience. Watching a horse racing market from the time it opens right through to the off is not feasible. Therefore, BOG easily ensures that you can do no worse than the Starting Price.
BOG vs SP
An SP bet is usually taken early in the day. No matter how far a price on a selection drifts, you are locked into whatever odds the runner goes off at. It misses any chance of backing that selection at a longer price during the day. With BOG, you can back a longer price, knowing that if the SP shortens, you are fine.
How Do I Know if I Qualify For Best Odds Guaranteed?
You will first have to sign up for the bookmaker by completing the registration protocol and providing you are over the age of 18 and have your account verified then you should be entitled to use Best Odds Guaranteed with those bookmakers offering it. The bookmaker does hold the right to take the BOG promotion away from you at any point and that decision is their discretion.
Comparing Best Odds Guaranteed Vs Standard Odds – A Practical Example
With online bookmakers and in particular Best Odds Guaranteed there’s notable risk management, but if you have BOG it can win you a lot more money. If you first pick out the bookies with best odds and then see they are offering BOG then you have the best of both worlds. This event shows how BOG works with a couple of example of a winner:
| Selection | Odds When Bet Placed | Stake | Starting Price | Return With BOG | Return Without BOG |
| Horse A wins | 7/1 | £10 win | 9/1 | £100 | £80 |
| Horse B wins | 9/4 | £20 win | 7/2 | £90 | £65 |
The table above just highlights that having the Best Odds Guaranteed safety net you win £20 more for Horse A, while you win £25 more when Horse B wins.
Lengthening Price BOG Scenario
You follow a nap of 2/1 on Screaming Soup at Cheltenham with BOG in place. But he looks a little sketchy in the parade ring, twitchy and unfocused. Punters shift their approach and pile on a rival as feel Screaming Soup may lose.
Screaming Soup has drifted to 3/1 at the starting line but gets his head down and crosses first at the 3/1 SP. Because of your BOG, you get paid at the better-priced Starting Price quote.
- Bet struck at 2/1
- Runner wins at a 3/1 SP
- Get paid at the 3/1 SP
Shortening Price BOG Scenario
You like the look of Three Leg Ned at Doncaster. There should be enough in the good ground to give him a shot, and you take a 6/1 punt.
A couple of hours before the race, the sun breaks through, firming up the ground further in his favour. Punters recognise that and heavily back him, and he shortens to a 4/1 SP.
Three Leg Ned wins by a couple of lengths. Even with Best Odds Guaranteed in place, your winning bet is calculated at 6/1, your original odds.
- Bet struck at 6/1
- Shortens to a 4/1 SP
- Receive 6/1 original odds
What makes Best Odds Guaranteed different from other odds boosts?
Best Odds Guaranteed is different from other odds boosts in the fact that when you place your bet with BOG you are not only guaranteed those odds, but also if the price drifts you will be paid out at the higher starting price. Other odds boosts can see you given an enhanced price, but if the starting price is bigger than that enhanced price then you won’t get paid at the bigger starting price.
Frequent Best Odds Guaranteed Promos from Bookmakers
Best odds guaranteed is far from the only type of horse racing promotion top bookmakers provide. Here are some other common horse racing betting promotions and how to use them.
Price Promise
If a bookmaker like Bet365 is running Price Promise, then it won’t be beaten on a quote by other select competitors like Ladbrokes, Sky Bet and William Hill.
Use Price Promise: This is an excellent alternative for when BOG is inactive, as you get top (or close to) industry price. A slight downside is that coverage usually cuts off 15 minutes before a race.
Enhanced Odds
A common feature where a bookmaker like SkyBet provides an enhanced odds quote on a runner. This is something hugely popular for big meetings like the competitive Cheltenham Festival.
Using Enhanced Odds: These are regular bets with a boosted price, so add them to your slip and bet as usual.
Bet Boosts
This differs slightly from regular enhanced odds in the way that they operate. If you have a bet boost token like the one that Ladbrokes gives customers daily, you can throw it at a horse of your choice.
Using Bet Boosts: If you have a bet boost credit, you must apply that concession to a bet on your chosen runner.
Extra Places
If you are unsure of a horse winning a race but think they should be in the picture, an each-way bet is usually the top option. That will pay out on a win or to a predetermined number of places (depending on the number of runners). With the extra places feature, the set number of places could be shifted from three to four, for example, providing additional coverage.
Using Extra Places: It’s great to snap up, especially if you look at longer-priced options to get into the frame in a race. It’s excellent for big races, too, for mid-priced horses.
Each Way Extra
This tool allows you to determine the number of places in a race. That means you could take an each-way bet by increasing the number of place spots by two or three for a sacrifice of original odds. Alternatively, the places could be decreased, adding more risk but longer odds.
Using Each Way Extra: A fine tool that adds e/w customisation. You call the shots, depending on your confidence in your selection.
Welcome Bonuses
All top Best Odds Guaranteed sites listed on this page have a Welcome Bonus offer. These generally provide a free bet or a package of free bets based on your deposit and first bet on the account.
Using Welcome Bonuses: Check the T&Cs first for market and payment restrictions. But they are a good initial way to land some free bets, which could be played on a BOG horse racing selection.
Common Best Odds Guaranteed Terms & Conditions
While the exact T&Cs of Best Odds Guaranteed will vary depending on which bookmaker you are using, some common threads run throughout.
Opening Time
BOG coverage starts at a set time each day. If you place your bet before that time (which is not the same at all bookies), you’ll miss the concession.
Bet Type
Check for bet-type exclusions. Ante-post, forecast, tricast, price boosts and enhanced accas are typically excluded from BOG coverage, so it pays to keep it simple.
Rule 4
If Rule 4 comes into play (where prices are subject to an adjustment due to a runner withdrawal), you should still be paid at the SP if it’s greater than the fixed odds after Rule 4 is applied.
Cash Out
If you cash out a bet, you will exclude it from the best odds guaranteed coverage.
Free Bets
If playing a free bet as a stake, it will likely not qualify for the BOG feature.
Are Best Odds Guaranteed Offers Available for All Horse Racing Events?
Best Odds Guaranteed is offered by betting companies for all the major horse racing events. Whether it’s the Cheltenham Festival, Grand National, Derby or Royal Ascot, Best Odds Guaranteed applies to all horse racing run at these various showpiece festivals.
Best Odds Guaranteed ensures higher winnings which results in customer satisfaction when the starting prices are higher, so that is why the leading betting providers offer BOG at the main events during the horse racing season. Customer satisfaction leads to repeat business for companies, so it’s a promotion that is likely to be around for a while at all the premier horse racing events.
Getting the Most Out of Your Bets with Best Odds Guaranteed (BOG)
The simple strategy to Best Odds Guaranteed is to use it whenever available. While the lure of BOG is a bigger payout for lengthening odds, that adversely means the horse is less likely to win.
Try to spot early selections that you expect to shorten as the day progresses. By getting on the market early, you will have plenty of time for any potential lengthening of odds – a BOG bet five minutes before the off isn’t going to give you that scope.
Match Betting & Best Odds Guaranteed
Matched betting is a scenario where you place a race winner at one betting site and then lay that outcome on a betting exchange when the odds are in your favour.
The best way to find those odds is to find markets at a fixed odds site with prices similar to that on a betting exchange for the lay.
Run For The Hills – 8.00 at William Hill
Lay Run For The Hills – 8.00 at Betfair
That above scenario means there is no cost between the two stakes as they offset each other. If Run For The Hills drifts beyond that price, your profit will be boosted, thanks to BOG.
Going Dutch
Another similar strategy is Dutching, which splits your stake across all runners in a race. Favourites receive more stake than outsiders for balance.
Back each runner at a different bookmaker (the one that has the best price on the selection) to maximise the strategy’s potential. The premise is that if BOG covers all runners in the race, no matter which one wins, a price drift of that winner means you will lock in some profit.
This can be a more complicated, time-consuming strategy than Matched Betting. As determining how much stake is required for each runner can be complicated, it’s also advisable to use a Dutching calculator.
Gambling Responsibly with BOG
Consider deposit minimums on your account or even bet limits for responsible gambling. These are just safeguards against potential overspending. Also tying into that is managing your bankroll. Set your daily or weekly limits for bet stakes and stick to that.
For further help, all bookmakers have links on their site for Responsible Gambling. You can find links to organisations, how to set up some limits on your betting account, and how to reach out to customer service to exclude yourself for a while.
Best Odds Guaranteed FAQs
What is the best odds guaranteed matcher?
Bet365 is one of the most renowned betting sites for Best Odds Guaranteed, as they match it on all UK and Irish racing, plus selections with Bet Boosts and it’s available from 8:00am on the day of the race.
What time is best odds guaranteed?
This will vary between bookmakers. The earliest is from 8:00 am on race day, but some bookies may not open until 11:00 am.
On which sports is BOG available?
Horse racing and Greyhounds are the principal sports to which the Best Odds Guaranteed feature applies.
How many bets with Best Odds Guaranteed can I make at once with the same bookmaker?
There is no limit. As long as BOG covers the race, you make as many selections as usual, and the feature will automatically be applied to all.
What causes betting odds to change?
Many factors cause betting odds to change. One of the main ones is the amount of support on horses from bettors. Horses that receive heavy backing on the day will see their odds shorten, and less supported runners will drift – all about each other in the race field.
Do bookmakers offer best odds guaranteed in shops?
In most instances, High Street bookies like Star Sports will offer the feature in shops, but always check with the cashier.
How do best odds guaranteed offers boost customer loyalty and engagement?
If a customer wins more money from having best odds guaranteed applied to their bet then they are likely to continue to use that betting platform. If they work out they could’ve won elsewhere by using a bookmaker that offers BOG then they are likely to not show loyalty or engagement and switch companies.
What limitations should I be aware of with Best Odds Guaranteed?
The limitations you should be aware of with best odds guaranteed are that they are only available on certain sports, which is horse racing and greyhound racing, while they are not necessarily available with multiple bets.
Is Best Odds Guaranteed available on all sports bets?
No, best odds guaranteed is only available on selected sports – most likely horse racing and greyhounds in the UK & Ireland.
Does Best Odds Guaranteed apply to in play betting and accumulator bets?
You can’t get any best odds guaranteed applied to in-play betting, but some bookmakers do offer BOG in accumulator bets.
What’s the difference between Best Odds Guaranteed and early price guarantees?
Best odds guaranteed ensures you have the selected price all the way to the start of the race and get given the bigger price if the starting price is higher. Early price guarantees are where a bookmaker will offer a price about a selection for a certain amount of time, so you have to be quick to snap up that price. However, that early price guarantee could end up shorter than the startinghere by using a bookmaker that offers BOG then they are likely to not show loyalty or engagement and switch companies.