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Ladbrokes Sign Up Offer – New Customers Get £20 in Free Bets

Get £20 In Free Bets When You Bet £5 On Horse Racing

Claim Offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. BeGambleAware.

Ladbrokes Sign-up Offer Explained

New players looking to join Ladbrokes will find themselves with a small, but mighty welcome offer waiting for them to use. 

The latest promotion from Ladbrokes Sportsbook presents an exciting opportunity for horse racing enthusiasts. New bettors can earn £20 in free bets by placing a minimum £5 bet on horse racing at odds of 1/2 or higher.

Ladbrokes Sign-up Offer Terms & Conditions

Just like every good welcome bonus, the Ladbrokes sign-up offer comes with a selection of important terms and conditions that must be considered before bettors choose to sign up for the sportsbook. 

  • New customers must be located in the UK & Ireland aged 18 years and older to sign up and claim the Ladbrokes new customer offer.
  • Deposit and place a £5 qualifying bet at odds of 1/2 (1.50) or greater
  • If placing an Acca as a qualifyinLadbrokes offers fantastic control over their accumulators with a handful of great features we don’t typically see promoted by other sportsbooks.
  • The “boost” feature allows players to add an odds boost to their accumulator, boosting the odds of the total bet and supercharging the potential payout. The “track” feature enables punters to track their Acca on mobile, taking control to cash it out, edit and remove losing legs and alter predictions in-play. 
  • In addition to the ultimate control, there’s an impressive insurance scheme for football accumulators, but more on that in just a second.
  • The qualifying bet must be at odds of 1/2 (1.50) or greater
  • There is no bonus promo code required, and instead, players are simply required to make a qualifying bet/s of at least £5 with the total odds of at least 1/2 or greater. 
  • Qualifying bet must be placed within 14 days of opening your account to claim the bonus.
  • Deposits made by prepaid cards, Moneybookers, PayPal, Paysafe, Neteller & Skrill will not be eligible
  • Once you have placed your qualifying bet, 4 x £5 free bets will be credited to your account
  • Free bets must be used within seven days of them being credited to the account.
  • Each of the four free bets must be wagered in full and the bonus cash will not be returned in any stake placed.
  • Free bets must be wagered in full on any of the following sportsbook markets – Football, Horse Racing, Greyhound Racing, Tennis, Basketball, American Football, Boxing, Rugby Union, Rugby League, UFC, Cricket, Table Tennis, Darts, Golf, Snooker, Esports, Ice Hockey, Volleyball, Beach Volleyball, Gaelic Football, Pool, Specials (excluding tote & pools)
  • Free bets are not able to be used on Tote or Pools.
  • The value of your free bet will not be included in any winnings

About Ladbrokes

Founded in 1902, Ladbrokes is one of the oldest and most popular sportsbooks in the UK, with both an online and physical presence on the high streets of the UK. Ladbrokes has held a strong presence in the UK sports market thanks to its sponsorship of competitions in football and rugby league, whilst the Ladbrokes Trophy (formerly known as the Hennessy Gold Cup) is one of the biggest prizes in the horse racing calendar. Dan Skelton, one of the best UK jumps trainers, is a Ladbrokes ambassador, as is leading jumps jockey Paul Townend. Both update horse racing fans on their runners/rides with blogs on the Ladbrokes website.

In 2016, Ladbrokes merged with rivals Coral and came under the Entain umbrella of companies that also own brands, including Bwin and PartyPoker.

Our review covers precisely what it is that makes Ladbrokes such a popular solution to online sports betting, with an explanation of the sign-up welcome offer and the top betting features that players will find when signing up for the sportsbook.

Why Claim Ladbrokes New Customer Offer UK? 

There’s a whole host of different reasons why we recommend claiming the Ladbrokes new customer offer. 

There’s a slim chance that punters will be winning huge amounts of free cash with the welcome offer, but that’s not really the goal of these types of offers. The £20 free bets available offer punters a great way to get to grips with the Ladbrokes sportsbook and allows new customers to navigate and try out the markets with minimal risk.

This is a great way not only to get a feel for the site and to decide whether or not it is a sportsbook worth sticking at but allows learning and trialling the markets for players that may be new to sports betting.  It’s a minimal risk way to become acquainted with sports betting. 

On What Sports Can I Use The Ladbrokes Sign Up Offer Free Bets?

The free bets are given to you by Ladbrokes after you sign up for a new account and bet £5 on horse racing. You can only use the £20 in free bets on horse racing bets.

Step By Step Guide on How to claim the Ladbrokes Sign Up Offer 

Bettors searching for a step by step guide on exactly how to claim the Ladbrokes sign-up offer can follow our instructions below to get to grips with the gambling giant.

Step 1: Visit the Ladbrokes sportsbook

To get the ball rolling, new bettors can click any of our ladbrokes sign up offer links to head over to the Ladbrokes sportsbook welcome offer landing page.

This will take players directly to the welcome offer where they can quickly and easily see all of the terms and conditions required for the bonus as well as the instructions showing exactly how to claim.

Step 2: Sign up to Ladbrokes sports

The second step that new bettors are required to take is to sign up to Ladbrokes sportsbook by pressing the “Join” button located beneath the welcome offer. 

To make an account, Ladbrokes will require a small amount of personal information including the bettors full name, date of birth, postal address, and email address before agreeing to the terms and conditions of the sportsbook. 

After creating an account and verifying their identity, players can then make their first deposit at Ladbrokes. It is important to note at this point that to qualify for the welcome offer, bettors should not deposit with Prepaid Cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill.

Step 3: Claim the welcome offer

To claim the welcome offer, bettors are required to make their very first bet with the account a qualifying bet.

The qualifying bet/s must be of at least £5 with the total odds of at least 1/2 or greater on any sport in the betting markets. This will trigger the welcome offer and bettors will receive four £5 free bets which they are required to use each in their entirety. 

Bettors will then be able to enjoy their Ladbrokes joining offer in full within 7 days, with the ability to place the bets on Single, Double, Treble, 4-Fold and Upwards Accumulator, Forecast, other Combination, and complex Multiple Bets. 

Ladbrokes Existing Customer Promotions

Alongside the new player welcome offers, bettors can also find a handful of existing customer promotions available after signing up for a new account. 

These are the promotions that players will be able to claim week-in and week-out at Ladbrokes although these are often subject to change. Bettors can find the current existing promotions under the promotions tab at the Ladbrokes desktop site or via the mobile app.

1-2-Free promotion: £100 Cash for free 

Players able to predict 3 correct scores with 1-2-Free can find themselves with £100 cash, earned for free at Ladbrokes sportsbook. 

Bettors are required to predict the outcome of three specific games before kick-off in the first match to enter. If players manage to correctly predict all three, they will receive £100 in cash as a bonus. 

If players manage to get 2 out of 3, there’s a £5 free bet to claim or, if it’s just the single that bettors can manage, a £1 free bet can be earned. Check it out in the promotions section to see the current game choice.

Best odds guaranteed on horse racing

Racing is one of the key sports that makes Ladbrokes tick and bettors that share the same ethos will be pleased to find the best odds guaranteed on the horse racing. 

Bettors will find the best odds on all UK and Irish horse races with an additional “Take the price” feature. If bettors take the early prices and the SP returns greater, Ladbrokes will payout at the bigger price!


The #GETAPRICE promotion offers bettors the chance to get their own price on specific bets with a range of different options for upcoming football this year. 

Markets include Match Result, Tackles, Shots On Goal, Total Match Corners and Total Match Booking Points with countless combinations available for players to build. Once a bettor has an idea for a bet, they can tweet @Ladbrokes with the #GetAPrice to receive the odds for their specific outcome.

Ladbrokes Sportsbook Review

With so many different sports betting options available in the UK, it can be difficult to make a decision as to which one is the best decision when signing up. 

Ladbrokes is one of the top competitors for sports betting, but different sportsbooks work best for different players. Our review of the Ladbrokes sportsbook and the features that it has to offer can be found below and should help players decide whether or not the sportsbook is right for them. 

Ladbrokes Mobile App

The Ladbrokes mobile app is a fantastic addition to the desktop site, allowing bettors to access the Ladbrokes sportsbook from their mobile or tablet. 

The app can be downloaded on both Apple and Android devices by clicking our link and heading through to the mobile landing page. Here bettors can follow the instructions on-screen to download the app for their devices. 

Ladbrokes Betting Markets

The betting markets available at Ladbrokes are vast, covering countless sports ranging from Basketball and Baseball to Table Tennis and Volleyball. 

The sheer amount of betting options available in each individual sport is incredibly impressive and offers countless prop bets, outcomes and special wagers. Additionally, players can find a number of odds boost options in the markets – charging the odds on specific bets for bigger payouts. 

Here’s the updated list of Ladbrokes Sports Betting Markets in 2023

American Football
Aussie Rules
Beach Volleyball
Christmas Specials
Formula 1
Gaelic Games
Horse Racing
Horse Racing Distance
Ice Hockey
Motor Bikes
Motor Sports
News & Blogs
Rugby League
Rugby Union
TV & Specials
Table Tennis
Water Polo

Ladbrokes Live in-play Betting

Most sportsbooks offer in-play betting these days and Ladbrokes is no different. 

Bettors can find a range of different events playing out at any one time with the ability to place bets as the action unfolds.

Ladbrokes Betting Accumulators

Ladbrokes offers fantastic control over their accumulators with a handful of great features we don’t typically see promoted by other sportsbooks.

The “boost” feature allows players to add an odds boost to their accumulator, boosting the odds of the total bet and supercharging the potential payout. 

They also offer a “track” feature, which allows punters to monitor their Acca on mobile, taking complete control of it. 

You can cash it out, edit and remove losing legs or alter predictions in-play, giving you complete control over your Acca, no matter how the results are going.

Say that all the selections in your football Acca are winning, but there are still 10 minutes to go before full-time. Ladbrokes will offer you a value to cash out your Acca. Of course, it will be slightly less than the total amount due if your bet was to win, but it allows you to bank some profit without worrying about a late goal sinking your bet.

In addition to the ultimate control, there’s an impressive insurance scheme on offer for football accumulators, but more on that in just a second.

Ladbrokes Acca Insurance 

The Ladbrokes Acca insurance is unique in that bettors can find themselves with a free bet back if one of their football teams let them down in their accumulator. 

A free bet up to the value of £10 can be claimed with a 5+ team acca covering the following markets: Match Result, Both Teams to Score, Match Result and Both Teams to Score, Correct Score and Total Goals Over/Under. 

Ladbrokes Horse Racing

Horse racing is one of the main focuses at the Ladbrokes sportsbook and the sportsbook priotisies their players by offering the best guaranteed odds in all UK and Irish racing. The sign up offer by Ladbrokes on this page is in fact a horse racing bet offer.

What’s more, if players choose the earlier price and the SP returns greater, players will find themselves with the larger payout over the smaller!

Ladbrokes Virtual Horse Racing

Virtual horse racing has been one of the most talked-about features of the sportsbook in recent times, in no small part due to the lack of traditional racing. 

Bettors that are looking to try something a little different can head over to the virtual game selection at the sportsbook before selecting virtual horse racing to see what it’s all about. There are races every couple of minutes with flat, jumps and sprints all available to wager on. 

It’s quite a surreal betting option, but it’s one that’s interesting – to say the least. 

Ladbrokes offers a range of popular bet types across a large range of different sports, allowing bettors to view countless options to get excited about. 

Some of the most popular bet types that can be placed at the Ladbrokes sportsbook can be found bulleted below: 

  • Single
  • Double
  • Treble
  • 4-Fold
  • Upwards Accumulator
  • Forecast
  • Tote (free bets are not allowed to be used on Tote)
  • Other Combination 
  • Complex Multiple Bets

Ladbrokes Sports Betting Features

As well as having an impressive betting markets selection, Ladbrokes sportsbook also gives bettors the chance to play with a large number of features exclusive to the brand. 

Ladbrokes The Grid 

Bettors that are dedicated to the Ladbrokes brand may be interested in joining “The Grid”, a membership scheme designed to take the shop experience to another level.

The Grid allows bettors to track their bets, cash out, keep up to date with Racing Post info, gain access to exclusive offers and so much more. Bettors that are a part of The Grid can play online and collect winnings in cash from their local Ladbrokes shop or, if they need to top up their account, can deposit cash and play online. 

The Grid gives bettors the best possible Ladbrokes experience, granting access to the best possible features of the sportsbook. 

Ladbrokes Sportsbook Customer Service

Customer service is another strong point of the Ladbrokes brand with both the desktop site and the mobile app offering a good selection of support methods.  

The first port of call for any player in distress is to have a quick look through or a quick search in the vast FAQ (frequently asked questions) section of the site. This is an incredibly well-done example of a help section and covers every topic from banking and betting to account verification and everything in between.

However, if bettors struggle to find the answers to their questions in this section, they can contact the sportsbook in a number of different ways. Secure private messages via Facebook Messenger or Twitter can be used 24/7 with a 5 min average response time. 

Alternatively, bettors can choose the traditional Live Chat option or they can choose to email Ladbrokes customer support directly with an email address highlighted in the “contact us” section.

Ladbrokes Payment Methods

Banking is a vital part of any sports betting platform and Ladbrokes does a great job of offering a range of different payment methods to suit the majority of sports bettors. 


There’s plenty of different ways to deposit funds into your Ladbrokes account and new customers placing their first bet (remember you have to place a minimum bet of £5 to claim the Ladbrokes sign up offer) can find everything that they need to know about depositing with the cashier in the table below. 

Payment MethodTypeMin. DepositProcessing Time
Visa/Mastercard/Maestro Debit Card£5Instant
PaysafecardPre-Paid Card£5Instant
The GridCash£5Instant with Grid


Withdrawing funds is quick and easy at Ladbrokes and bettors can find all of the withdrawal banking information that they may need listed in the table below. 

Payment MethodTypeMinimumCompleted Withdrawal time
Visa/Mastercard/Maestro Debit card£51 – 3 Banking Days
Visa Fast Funds‘Visa Fast Funds’ – Debit card/Prepaid card£5Within 4 hours
PayPaleWallet£5Within 8 hours
Fast Bank Transfer Bank Transfer£52 – 4 Banking Days 
The Grid The Grid£0.01Instant

Ladbrokes vs Other Bookmakers

Compared to other bookmakers, it’s the Ladbrokes name and reputation that is the big difference. 

The Ladbrokes name is hard to beat and the brand backs it up with an impressive set of credentials. The guaranteed best odds on all UK and Irish horseracing, ultimate control over accumulators, a huge selection of betting markets, The Grid and the Ladbrokes Exchange make for a seriously impressive resume. 

To top things off, a competitive welcome bonus entices new players to the 100+-year-old sportsbook. 

Ladbrokes’s Responsible Gambling Policy

Ladbrokes make responsible gambling a priority with a number of great gambling control that can be used to assist with gambling responsibly. 

Spending controls, time management, account closure/time outs and self-exclusion can all be accessed from the responsible gambling section of the site. These are great for ensure that bettors stay in control when betting on sports at Ladbrokes. 

Ladbrokes FAQ’s (frequently asked questions)

Have a question about Ladbrokes that you’re searching for the answer to? Check out our frequently asked question sections below and we’ll hopefully be able to help out. 

How do I get my new customer offer on Ladbrokes?

Claiming the new customer offer at Ladbrokes is a straightforward process. Click on any of the links on this page to navigate to the Ladbrokes website and then follow our step-by-step guide that is listed above to open your account.

Do Ladbrokes have a VIP program?

Ladbrokes do not have a VIP program as such, but they do have “The Grid”. This allows bettors to get the most out of the brand with a variety of benefits including free spin chances, in-shop coupons, exclusive promotions and bet tracking. 

How do you become a VIP on Ladbrokes?

To become a member of The Grid, bettors should click the link to head over to Ladbrokes before making an account and heading to the “The Grid” section of the site. 

Can you cash out on Ladbrokes?

Ladbrokes does offer bettors the chance to both cash out in full or complete partial cash out on the sports bets made with the operator. This can be completed on the majority of bet types, although the amount is decided upon the current state of the game. 

Can I use my Ladbrokes Free Bets on any Market?

The free bets gifted from the Ladbrokes welcome offer can be used on any market that the player chooses, with the exception of the following options: Ladbrokes Exchange, tote, Other Combination and complex Multiple Bets.

Do Ladbrokes bet credits expire?

The Ladbrokes welcome offer bed credits will expire after 7 days of their accreditation to the player’s account. To avoid missing out on the full welcome bonus, bettors should use all four of the £5 free bets within the 7-day limit. 

What verification documents are required by Ladbrokes?

To verify their identity at Ladbrokes, players should use the document uploader to uploading either a photocopy or a picture of an identification document such as a passport, ID card or driving licence. 
The identity document must include your full name, date of birth, place of birth, and photograph, as well as your full address. If the document does not match the address supplied, a utility bill or bank statement, issued within the last 3 months, can be uploaded as proof. 

How long does Ladbrokes take to withdraw?

Withdrawal times at Ladbrokes sportsbook are dictated by the payment methods chosen and vary between instant withdrawals (when using The Grid) and 2-4 banking days (when using bank transfers). 

What is the Ladbrokes maximum payout?

Maximum payouts at Ladbrokes are determined by individual events with the limits ranging enormously depending on the event. For example, the limit for Racing in the UK and Ireland (final field) placed after 9AM on the day of the race & Ante-Post bets sits at £1,000,000 whereas Greyhound Specials is just £25,000.

How secure is the Ladbrokes betting app?

The Ladbrokes betting app is incredibly secure, allowing players to access the Ladbrokes sportsbook without any concerns about their safety or any potential issues with personal data.