Founded in 1934, William Hill is one of the oldest and most popular sportsbooks operating in the UK and is known owned by 888 Holdings, who purchased the company for £2.2 Billion in 2022.
William Hill sponsor a whole number of sporting competitions and events and they are official betting partner for the Scottish Professional Football League, while they sponsor countless horse racing events during the year.
William Hill Sign-up Offer Explained
The William Hill sign up offer is one of the largest betting offers that are currently available to UK bettors, offering £30 in free bets when bettors place a £10 sports bet.
New players that sign-up and create an account with William Hill can place their first £10 sports bet on a selection with odds of 1/2 (1.5) or greater to receive an impressive bonus at the sportsbook. Three x £10 free sports bets can be claimed by all players that choose to opt-in to the welcome promotion, offering a great opportunity to get a feel for the William Hill brand.
There are, however, a handful of terms and conditions that bettors should be made aware of and fully understand before proceeding with the William Hill welcome offer.
William Hill Sports Sign-up Offer Terms & Conditions
The William Hill welcome offer is triggered when new bettors click any of the offer links on this page.
From here, bettors are required to deposit a minimum of £10, although it should be noted that deposits made with Entropay, PayPal, Neosurf, iDEAL, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra or Postepay will not qualify for the bonus.
Once the account is funded, bettors are required to place a sports bet with the minimum odds of 1/2 (1.5) or greater to trigger the bonus. Once this bet has settled, regardless of the outcome, the William Hill new customer offer will be awarded to the bettors.
About your free bets:
- Free bets can be used on any sportsbook product
- Free bets can’t be placed on Tote or lottery bets
- Free bet amount not returned in winnings
- Expire after 30 days of accreditation if not used
William Hill Bonus Codes
The bonus code needed to gain the Bet £10, Get £30 In Free Bets offer with William Hill is ‘R30’. This should automatically be applied to your account when you go through the registration process.
Step By Step Guide on How to Claim the William Hill Welcome Offer
To claim the William Hill new customer offer, new bettors may feel like they are jumping through hoops, for lack of a better expression.
To make things just that little bit easier, we’ve created a brief step-by-step guide to help new players along their way to open an account with the welcome bonus in hand.
Step 1: Visit the William Hill sportsbook
The first step to claiming the William Hill new account offer is to simply head over to the online sportsbook welcome offer landing page.
In the interest of saving time, you can click on our link to take you straight to the correct page. Here players are able to read the terms and conditions straight from the horse’s mouth, ensuring that they are fully understood before proceeding with account creation.
Step 2: Sign up and create an account
Once you have read, understood and are happy with the terms and conditions enforced on the welcome offer, bettors are required to sign up and create an account with the sportsbook.
There’s a great big green “Join Now” button that you’ll struggle to miss on the landing page which, when pressed, will automatically apply the promo code and open the account creation page.
Bettors are required to enter their personal information including their title, full name, email address, date of birth, contact telephone number and postal address before they are able to continue with the process. This information is checked and verified with the KYC (Know Your Customer) service, ensuring that players are exactly who they say they are and are legally allowed to play with William Hill.
Bettors may be required to submit documents to verify their personal information. When prompted, bettors can upload photographic identity (such as a drivers license) or an alternative form of accepted document.
Step 3: Claim the welcome offer
The William Hill welcome bonus can then be claimed following the account creation and is quick and easy to qualify.
To earn the £30 in free bets, players must deposit a minimum of £10 at the sportsbook before placing a £10 bet on sports (minimum odds of 1/2) to receive £30 in free sports bets once the bet is settled. In addition to sports betting bonuses, bettors can also find a £10 casino bonus waiting for them in the casino promotion tab.
There is a handful of terms and conditions that comes with the William Hill welcome offer with a 35x wagering requirement and a maximum win of £25 on the casino bonus alongside a handful of additional terms related to the sports bonus.
William Hill Reputation And History
Being one of the most iconic bookmakers in the UK, William Hill have a pretty positive reputation and with over 80 years of trading they have shown to be pretty trustworthy. Down the years they have been an iconic brand in the sporting world and have delivered an impressive product to sports bettors.
You can just read some of the reviews from happy customers of William Hill which has been the catalyst for helping William Hill maintain its status as one of the heavyweights of the betting world.
“So far so good. Generous with free bets and free spins. Keep up the good work guys I’m more than happy to spend my money on your site”
“I bet regularly on the horses and I’ve had absolutely no problems with Hills.Cashing in your winnings is so quick I can honestly applaud hills professional approach.I’ve bet with hills for years and even after winning high amounts I’ve not had a single problem with cashing in my winnings unlike other high street bookies”
It is isn’t all rosy, however, with disgruntled customer saying: “I have been a customer with William Hill for around 20 years and recently won a modest amount. However, my payment was suspended, and I was required to verify my identity through their ‘live chat’ system. This involved uploading photos, but the website repeatedly froze or crashed, making the process extremely frustrating”
William Hill Pros:
- William Hill have a whole variety of sports to bet on
- William Hill offer rewards including racing bet boosts and acca boosts
- William Hill offer Daily Extra Place races on horse racing
- You can utilise their Bet Builder Winnings Boost
- Impact Sub is a new innovation that enhances your chances of landing a bet builder
William Cons:
- William Hill can restrict winning accounts
- William Hill don’t always offer Best Odds Guaranteed on horse racing
William Hill Deposit And Withdrawal Methods
We pick out all the ways you can deposit and withdrawal money with William Hill.
Deposit Methods
| Deposit Method | Min Deposit | Maximum Deposit |
| Payment Card | £5 | £99,000 |
| Bank Transfer | £10 | £10,000 |
| PaySafeCard | £10 | £200 |
| PayPal | £10 | £5,500 |
| Skrill | £10 | £80,000 |
| Neteller | £10 | £25,000 |
| ApplePay | £5 | £99,000 |
| Trustly | £10 | £12,000 |
Withdrawal Methods
| Deposit Method | Min Withdrawal | Maximum Withdrawal |
| Payment Card | £5 | £33,000 |
| Bank Transfer | £25 | £100,000 |
| PayPal | £10 | £5,500 |
| Skrill | £5 | £80,000 |
| Neteller | £5 | £25,000 |
William Hill Sign Up Offers vs Competitors
William Hill have a fabulous sign up offer of Bet £10, Get £30 in Free Bets, but how does that compare to some of their competitors. We pick out some of the market rivals and what they have to offer for new customer deals.
| Sportsbook | Sign Up Offer | Bonus Expiry |
| bet365 | Bet £10 Get £30 In Free Bets | 7 days |
| CopyBet | Bet £10 Get £50 In Free Bets | 7 days |
| Sky Bet | Bet 5p Get £30 In Free Bets | 30 days |
| Paddy Power | Bet £5 Get £30 In Free Bets | 30 days |
| Betfair | Bet £10 Get £50 In Free Bets | 30 days |
| BetMGM | Bet £10 Get £40 In Free Bets | 30 days |
| BoyleSports | Bet £10 Get £20 In Free Bets + £10 Casino Bonus | 30 days |
William Hill vs Other Bookmakers
William Hill have proven popular for many decades as they offer a solid list of markets on a whole number of sports and with extra place races available throughout the week then they can be a place where horse racing punters like betting. They may not offer best odds guaranteed on races like bet365, but with their boosts available in their rewards section when placing a bet then you can often getting better odds on a horse winning a certain race.
William Hill Existing Customer Promotions & Regular Promotions
Alongside the William Hill welcome offer, existing players spending time at the site will also be able to find a selection of impressive promotions that they are able to claim.
Scratch of the day
The scratch of the day promotion offers every player one free scratch card per day with the goal of matching three symbols to win a prize.
To access the scratch of the day, bettors are able to enter the promotions section of the William Hill sportsbook before selecting the scratch promotion. There is a selection of different prizes available, each of which will come with its own set of terms and conditions.
Acca club
The William Hill acca club rewards those players that enjoy placing accumulator bets with a weekly reward available to claim.
To qualify for the bonus, bettors are required to stake a minimum total of £10, in cash, on either single match or multi-match accumulator bets, with a minimum of 3 selections, between Monday and Sunday to claim a £5 free bet on the following Monday.
The Acca club is just one of the accumulator-focused promotions available for bettors to claim at William Hill.
Free or 4
The William Hill free or 4 promotion is a great play-for-free promotion offering the chance for some seriously big wins.
Bettors are simply required to pick six football games that they predict will have exactly three or four goals for the chance to win the following prizes:
- Pick six matches correctly and win £200 in free bets (paid as eight £25 free bets).
- Pick five matches correctly and win a £5 free bet.
- Pick four matches correctly and win a £1 free bet.
To enter the free promotions, bettors should simply open the promotion page, head over to “Free or 4” before making their 6 selections and pressing the “Submit” button.
William Hill Mobile App Features
The William Hill mobile app is a great addition to the sports betting site and gives bettors the flexibility to take their smallest devices with them when wanting to place wagers on the go. Available on Android and iOs, the William Hill Sports Betting App has a fabulous rating of 4.7 out of five from over 165k ratings on the Apple store.
The mobile app is simple and easy to use and not only offer the complete betting experience but allows bettors to watch live matches, cash in their bets and view promotions and special offers.
Sports You Can Bet On At William Hill
Here’s the A to Z list of all the sports that you can bet on when you join William Hill
- American Football
- Australian Rules
- Baseball
- Basketball
- Boxing
- Cricket
- Cycling
- Darts
- E-Sports
- Football
- Futsal
- GAA Football
- GAA Hurling
- Golf
- Greyhounds
- Handball
- Horse Racing
- Ice Hockey
- Lacrosse
- Lotteries
- Motor Racing
- Motorbikes
- Politics
- Rugby League
- Rugby Union
- Snooker
- Table Tennis
- Tennis
- TV/Specials
- UFC
- Virtual World
- Volleyball
William Hill Betting Markets
The betting markets at William Hill are exactly what you would expect and hope for in a top-level sportsbook.
There are countless sports, events and outcomes available to wager on at William Hill with both traditional and virtual games on offer. Bettors visiting the sports betting homepage can find enhanced odds advertised for upcoming games alongside a list of the top bets found in the Extras menu.
William Hill Sports Betting Features
There are a number of sports betting features available on William Hill and their new upgrade is Impact Sub, where if your selection in selected markets is substituted then the person replacing your selection takes on your bet. So, if you had Jude Bellingham to score first for Real Madrid, but he’s then substituted at 0-0 for Kylian Mbappe and Mbappe scores the first goal – you have a winner! They also offer fabulous price boosts as well as bet builders winning boosts, so there’s lots of value in signing up for William Hill. They also offer in-play betting for punters looking to land a winner whilst the action is taking place.
William Hill Casino
William Hill do offer a casino section to bettors and it comes in their Vegas section of the website and Mobile App. It gives you the opportunity to play on a number of games and slots, as well as try for Jackpots.
Customer Service
William Hill have a varied customer service section that allows bettors to ask any questions about their accounts. We take a look at the various options they have available.
Live Chat: The William Hill Live Chat area gives you the opportunity to speak to advisor in written form, where you are able to discuss your potential problems you are having with an account.
Help: The William Hill Help Centre gives you the chance to click on a number of options relating to your account. So, if you are having deposit or withdrawal problems or have any sort of query they have multiple sections that you can click on and you can gain more information.
Your Feedback: The William Hill Your Feedback section offers bettors the chance to offer any feedback, whether negative or positive.
Responsible Gambling
William Hill support Responsible Gambling and in their Safer Gambling section of the site they offer the following options and guidance on how to be safe with your betting
- Gaming Time Reminders
- Set Deposit Limits
- Time Outs
They also have some Top Tips For Positive Play, which are the following:
- Keep It Fun
- Don’t Chase Losses
- Take A Break
- Get Support, If You Need It
- Know Your Limits
Our Expert’s Take
“One of the most iconic brands available, William Hill are a name synonmous with UK bookmaking and they have long been one of those flying the flag for the industry. Offering prices on a whole variety of sports, William Hill are one of the go-to betting firms when looking to place a bet. The introduction of their Impact Sub promotion has made football bet builders far more attractive, while their daily boosts on horse racing is another positive reason to have an account with them.”
Steve Chambers – Betting Expert
William Hill FAQ’s (frequently asked questions)
Bettors are able to cash out their bet early at William Hill by utilising the “Cash In” feature.
To complete this, bettors should head over to their betslip and choose the “Cash In” option to settle their wager for the cash value displayed. This may not be available for bets that have particularly high odds.
The William Hill free bets offered as part of the welcome bonus can be used on any sportsbook product with the exception of tote, pool and lottery bets.
The William Hill free bet credits awarded from the welcome bonus will expire 30 days after they have been credited if they have not been used.
When looking to prove their identity, bettors are able to supply their passport, driver’s license, national ID, electoral ID or residence permit to the document uploader.
If bettors are required to prove their address, they can upload a bank/credit statement, utility bill, council tax bill or other official document accepted by the sportsbook.
Withdrawal times will take different lengths of time depending on the banking method chosen.
The majority of banking solutions will take between 3 and 5 days to finalise a withdrawal although there is the option of Visa Direct (faster withdrawals) for those looking for the fastest possible withdrawals.
William Hill offers some of the largest maximum payouts for a UK sportsbook, although the maximum payout does differ depending on the games/events chosen.
Football offers the largest maximum payout with a £2,000,000 limit, horse racing (UK and Ireland) sits at £1,000,000 and golf comes with the maximum payout of £250,000. Details for other sports and events can be found at the William Hill site.
The William Hill betting app is perfectly secure, ensuring that players are protected by the latest SSL technology.
This not only protects the data of players logging into their accounts but ensures that players are geographically able to legally place sports bets depending on their location in the world.