PricedUp Cheltenham Offers: Bet £40 and Get a £20 in Free Bets

New customers joining PricedUp ahead of the Cheltenham Festival can claim a Bet £40 Get £20 in Free Bets welcome promotion. Simply place a £40 bet at odds of Evens (2.00) or higher and receive 4 × £5 free bets once the qualifying wager settles. These free bets can then be used on Cheltenham races or any other sportsbook market.

How to Claim the PricedUp Cheltenham Sign Up Offer 

Looking to claim the PricedUp Cheltenham sign up offer in time for the Cheltenham Festival? Follow the step-by-step guide below to avoid missing any key details. 

1. Visit the PricedUp Landing Page

First, new players must visit the PricedUp landing page by clicking any of our links pointing to the offer. 

Carefully read the terms and conditions of the welcome offer before entering your email address and creating a password. Select “Sign Up” to continue.  

2. Create a PricedUp Betting Account

Follow the on-screen instructions to create your new PricedUp betting account. The onboarding process will require the following information: 

• Full name 
• Date of birth 
• Address 
• Telephone number 

The PricedUp verification software should automatically verify your identity. If this process fails, additional documentation may be required, which can be supplied via the “Document Uploader.” 

3. Deposit and Wager a Minimum of £40

To qualify for the welcome offer, you must make a minimum deposit of £10 and have a minimum £40 bet settle within 24 hours of account creation.

The qualifying bet can be placed on any selection with minimum odds of Evens (2.00). Once settled, 4x £5 free bets will be credited instantly.

4. Use the PricedUp Free Bets 

The £20 in free bets can then be used in any sports market. The free bet stake will not be returned in any winnings. 

The PricedUp Cheltenham free bets must be used within 7 days.  

PricedUp Cheltenham Offers Terms and Conditions

The PricedUp Cheltenham new customer offer is subject to various terms and conditions. We’ve listed some of the most important below: 

• This promotion is for new customers only, aged 18+, who are residents of the UK/IE.
• Only players coming from recognised affiliate partners will be eligible for the welcome promotion.
• New players must make a minimum deposit of £10 and place their first bet at PricedUp of at least £40 on the minimum odds of Evens (2.0).
• The qualifying bet must be the first wager placed at the site. This must be placed and settled within 24 hours of signing up. 
• The £20 in free bets will be issued immediately after the settlement of the qualifying bet.
• The £20 in free bets can be used on any selection. Any winnings can be withdrawn instantly. The free bet stake will not be returned. 

Additional terms and conditions apply. Visit the PricedUp welcome offer landing page to learn more. 

Using #PricedUpPushes for Cheltenham Festival Value Bets

A feature that has become increasingly relevant for Cheltenham bettors is #PricedUpPushes, the bookmaker’s branded odds-boost system. These promotions highlight enhanced prices on selected runners or combinations across sports, including horse racing during major meetings like Cheltenham.

During the Festival, these boosts often focus on headline races or popular favourites, such as doubles involving leading contenders across the same day’s card. Instead of backing a runner at the standard price, bettors may find a boosted selection where the odds have been increased to offer a higher potential return. This can be particularly useful in Cheltenham markets where favourites are tightly priced and marginal improvements can significantly increase the payout on a single bet or multiple.

For PricedUp users, the strategy is simple: check the #PricedUpPushes section on race mornings, compare the boosted odds with the standard market price, and decide whether the enhanced selection offers better value than backing the horse at regular odds. Because these boosts change frequently, monitoring them throughout the Festival can uncover short-term value opportunities.

Pros of Using PricedUp at Cheltenham

There are plenty of pros to claiming the PricedUp welcome offer for the 2026 Cheltenham Festival: 

• £20 in free bets to use on any sport/market 
• Live streaming available
• Quick Pick and Build a Racecard tools
• No wagering requirements on winnings

Cons of Using PricedUp at Cheltenham

There are also a handful of downsides to the PricedUp welcome offer, as listed below: 

• Only available to new players 
• Not a horse racing specific offer 

Types of PricedUp Cheltenham Festival Offers

As a site that’s great at offering dynamic horse bonuses, we’re expecting good things from the PricedUp Cheltenham betting offers. 

Find the types of PricedUp Cheltenham Festival offers you can expect below. 

#PricedUpPushes

#PricedUpPushses is the name given to the odds boosts offered at PricedUp. 

These aren’t just offered in horse racing, but football, golf, etc. The idea is to offer inflated odds on special bets, such as Enhanced Hot-Pot Doubles and traditional price boosts. 

Check the #PricedUpPushes page during the festival to find the current boosts. 

PricedUp Cheltenham Festival Odds

PricedUp typically lists competitive Cheltenham Festival odds across the major races, often aligning closely with the wider UK betting market. For example, early Champion Hurdle betting has seen runners such as Lossiemouth around 2/1, The New Lion near 9/4 and Brighterdaysahead about 5/1, reflecting a tightly contested Grade 1 field ahead of the opening day feature.

Across the Festival’s 28 races, bettors can compare win prices and each-way terms directly from the racecard before placing a wager. In competitive handicaps and novice races, small differences in price — for example 6/1 versus 13/2 on a leading contender — can make a noticeable difference to potential returns.

PricedUp also highlights selected enhanced prices through its #PricedUpPushes promotions, where specific runners or combinations are boosted above the standard market odds. These temporary boosts can offer improved value compared with the regular price, particularly on headline races or popular favourites during Cheltenham week. 

PricedUp Cheltenham Betting Markets

PricedUp’s betting markets offer a good selection of betting markets covering more than just the basics. 

Win / Each Way 

The win market is the easiest wager to place in horse racing – it’s a wager backing the horse that you hope will win. 

An Each Way wager is a bet split into two parts. One half is a simple win market bet, the second half is made on the horse to place, usually paid out on 2,3 or 4 places – typically on odds of 1/4 or 1/5.

Forecast / Tricast 

A forecast can be used to wager on the top two finishers of any horse race. A Tricast can be used to wager on the top three.

Bettors can either choose the exact finishing order (Straight bet) or choose “any” order (Reverse bet). These are good when the front of the field is closely matched. 

Quick Pick

Use the Quick Pick betting feature to create win, each-way and forecast/tricast bets for the full roundup of upcoming races. 

This also offers a great visualisation tool for creating multiples (trebles, etc.) when wagering on multiple horses running in different races on the same day. 

Special Bets

PricedUp offers a range of dynamic special bets, such as “Enhanced Hot-Pot Doubles” – a double for two horses to win at different races with inflated odds.  

We expect to see a number of this offer type throughout the 2026 Cheltenham Festival, albeit with different, interesting bet selection options.